Leadership

Walter Moore, MBA

President and CEO

Moore founded APPI Energy in 1996 and serves as President, Chief Executive Officer, and Chairman of the Board. He is responsible for all financial, employee, and executive matters. He also launched and serves as Chair of the National Energy Marketers Association National ABC Ethics and Policy Development Team. Moore applied his knowledge of associations and deregulated markets to create APPI Energy’s unique business and service model.

In 1987, Moore founded Niche Publishing. The firm created and published Healthcare Traveler magazine, the industry’s largest publication for travel healthcare professionals, and managed the marketing for several national healthcare associations. In 1980, Moore was President and founder of Trans Data Corporation, a market research and consulting firm specializing in the deregulation of the banking and financial services industry.

Moore earned a Bachelor of Science degree in accounting from Pennsylvania State University in 1975. He received his Masters of Business Administration degree from Loyola University Maryland in 1985.

Michael S. Payne, JD, LLM

Executive Vice President and Corporate Counsel

As a managing partner of APPI Energy, Payne is responsible for the development and management of APPI Energy’s consulting services, corporate operations, and legal matters. He has advised commercial, governmental, institutional, industrial, and nonprofit clients. Payne provides energy market analysis, energy supply risk management, and energy supply contract negotiations. He regularly performs due diligence of energy suppliers and reviews regulatory markets. Prior to managing APPI Energy, Payne worked for 20 years in financial services, corporate management, and investment banking.

A Delaware native, Payne received a Bachelor of Arts with honors from Wake Forest University in 1978. He then received a Juris Doctor degree from the University of Miami School of Law in 1981 and a Master of Laws in Taxation from the George Washington University National Law Center, Washington, DC, in 1983. He has been a member of the Bar Association of the District of Columbia since 1982.

Jennifer Underwood

Chief Financial Officer

Jennifer Underwood is Chief Financial Officer for APPI Energy. She first joined the firm in 2011. Prior to her position with APPI Energy, Underwood worked as the Financial Controller at a gas and oil company in Maryland, a hospitality group in New York City, and a public accounting firm in New Jersey. She earned her Bachelor of Science in Business and Master of Science in Accounting at Wagner College. Underwood is a member of the Sunrise Rotary Club of Salisbury, and a two-time Finisher of the Ironman Triathlon. She is a NCAA Division I swimmer who completed a 24-mile swim across Tampa Bay in Florida, as well as a swim from Alcatraz Prison to the shoreline in the San Francisco Bay.

Suzanne Hearn

Vice President, Energy Markets and Procurement

Suzanne Hearn is Vice President of Energy Markets and Procurement for APPI Energy. She joined the firm in 2000. Hearn is responsible for the management of relationships with approved retail energy suppliers, as well as the leadership and management of the activities and market strategies of the Operations Department. She structures pricing strategies and energy procurement contracts for clients. She also monitors, analyzes, and maintains a tariff filing database for all deregulated markets, and educates clients and APPI Energy staff about current market conditions, regulatory updates, and supplier relations. Residing in Salisbury, Maryland, with her two sons, Hearn enjoys boating, attending her sons’ sporting events, and traveling with her family.

José M. Badía, MBA

Director, Information Technology

José Badía is Director of Information Technology for APPI Energy. He leads all aspects of information systems, and drives technology innovation that enables the firm’s data-driven business strategy and strengthens its capabilities. Prior to joining APPI Energy in 2012, Badía had 19 years of management and technology consulting experience in e-business, software development, data architecture, and project management. He earned his Bachelor of Science in Electrical Engineering from Rensselaer Polytechnic Institute, and his Master of Business Administration at Georgetown University. Residing in Northern Virginia with his wife and sons, he is a volunteer volleyball coach at St. Joseph School.

Dan Forgacs, CEP

Director of U.S. Strategic Markets

Dan Forgacs is Director of U.S. Strategic Markets for APPI Energy. He has an active role in the day-to-day management and professional development of the APPI Energy consulting team. Forgacs directly engages with clients and prospects in key U.S. markets. He helps consultants develop new relationships and renew existing APPI Energy clients. Forgacs also works with the APPI Energy operations team to create higher-value interactions with clients and suppliers. With an extensive background working directly for two national energy suppliers prior to joining APPI Energy, he has more than 12 years of experience in deregulated energy markets. Forgacs received a Bachelor of Arts in Marketing from Michigan State University, Certified Energy Procurement Professional credentials from the Association of Energy Engineers, and has more than 25 years of sales and marketing experience. A native of southeast Michigan, he operates APPI Energy’s Michigan office.

Carolyn Johnson, CEP

Senior Energy Consultant

Carolyn Johnson is a Senior Energy Consultant for APPI Energy. She first joined the firm in 1999. One of APPI Energy’s first team members, Johnson provides electricity and natural gas pricing options to commercial and industrial clients. Focusing on clients in Maryland, Pennsylvania, Illinois, Texas, and New England, Johnson also offers market intelligence and educational resources to customers. She earned her Bachelor of Arts in Communication Arts from Salisbury University, and her Certified Energy Procurement Professional credentials from the Association of Energy Engineers in 2012. Residing in Fruitland, Maryland, she enjoys traveling, fishing, working out at the gym, and spending time with her children.

Tracy McMenamy

Customer Service Manager

Tracy McMenamy is Customer Service Manager for APPI Energy. She first joined the firm in 2009. Ensuring that APPI Energy delivers superior customer service, McMenamy is dedicated to resolving customer requests. Prior to joining APPI Energy, she worked in the nonprofit sector. Originally from New York, McMenamy lives in Salisbury, Maryland, with her husband and two children. She enjoys playing softball on a local recreational team, and has fostered more than 101 dogs since 2013 as a volunteer adoption coordinator for Operation Paws for Homes.

Jane Seagraves, MBA

Business Development Director

Seagraves’ primary responsibilities include implementation of marketing and sales initiatives with national, state, and local trade associations and other affinity groups that have endorsed APPI Energy as their exclusive consulting firm. She also supports APPI Energy’s consultants in customer service.

Her 20-year career in marketing and business-to-business sales includes work as a Marketing Director for Perdue Farms, Inc. Seagraves received a Bachelor of Science in Business Administration and Economics from High Point University, North Carolina, and a Master of Business Administration from the Perdue School of Business at Salisbury University, Maryland. A native of Salisbury, Maryland, she is active with many nonprofit entities in her local community, including the Delmarva Zoological Society.

Jeff Sherman, MBA, CEP

Director of Consulting

Sherman joined APPI Energy in 2003 and serves as Director of Consulting. He is responsible for managing and training the APPI Energy team of consultants. He works directly with member businesses specializing in manufacturing and healthcare. Sherman earned a Bachelor of Science degree in Finance and a Master of Business Administration, both from Salisbury University in Maryland. He received his Certified Energy Procurement Professional (CEP) designation in 2011. Sherman operates the firm's regional office in Dallas, Texas. He enjoys traveling, running, and lifting weights.