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Leadership

Experts, Learners and Leaders

We have a can-do attitude backed by decades of experience in delivering tailored, innovative solutions. We proudly stand by our mission to be the trusted energy advisor empowering clients to make well-informed decisions. As leaders, we stand side by side with our team, sharing successes and growing as a family.

Leadership

Walter Moore, MBA

President and Chief Executive Officer

José M. Badía, MBA, PMP

Vice President, Information Technology

Suzanne Hearn

Vice President, Energy Markets and Procurement

Fran Brixner

Vice President, Consulting Support

Tracy McMenamy

Vice President, Client Services

Michael Connolly

Vice President of Sales

Sarah Morgan

Controller

Meet the APPI Team

At the foundation of APPI Energy lies integrity, insightfulness, innovation, accountability and stewardship. We’re passionate about the success of our clients, but we’re also passionate about the success of our team members. Each and every employee of APPI provides a unique value, and together, we make an incredible team.

LEARN MORE

Careers

At APPI Energy, we give our employees the tools to thrive, and encourage them to shine bright in a dynamic, fast-paced industry. If you’re interested in learning more about our exciting career opportunities, check out our current openings, on the APPI job board listed below.

CURRENT OPPORTUNITIES

Walter Moore, MBA

President and Chief Executive Officer

Walter Moore founded APPI Energy in 1996 and serves as President, Chief Executive Officer, and Chairman of the Board. He is responsible for all financial, employee, and executive matters. Moore applied his knowledge of associations and deregulated markets to create APPI Energy’s unique business and service model.

In 1987, Moore founded Niche Publishing. The firm created and published Healthcare Traveler magazine, the industry’s largest publication for travel healthcare professionals, and managed the marketing for several national healthcare associations. In 1980, Moore was President and founder of Trans Data Corporation, a market research and consulting firm specializing in the deregulation of the banking and financial services industry.

Moore earned a Bachelor of Science degree in accounting from Pennsylvania State University in 1975. He received his Master of Business Administration degree from Loyola University Maryland in 1985.

José M. Badía, MBA, PMP

Vice President, Information Technology

José Badía is Vice President of Information Technology for APPI Energy. He leads all aspects of information systems and drives technology innovation that enables the firm’s data-driven business strategy and strengthens its capabilities. Prior to joining APPI Energy in 2012, Badía had 19 years of management and technology consulting experience in e-business, software development, data architecture, and project management.

Badía earned a Bachelor of Science in Electrical Engineering from Rensselaer Polytechnic Institute and a Master of Business Administration from the Georgetown University McDonough School of Business. He resides in Northern Virginia.

Suzanne Hearn

Vice President, Energy Markets and Procurement

Suzanne Hearn is Vice President of Energy Markets and Procurement for APPI Energy. She joined the firm in 2000. Hearn manages relationships with approved retail energy suppliers, as well as being responsible for the leadership, management of the activities and market strategies of the Electricity and Natural Gas Operations Departments. She structures pricing strategies and energy procurement contracts for clients. Hearn also monitors, analyzes, and maintains tariff and market information for all deregulated markets, and educates clients and APPI Energy staff about current market conditions, regulatory updates, and supplier relations.

Hearn consistently strives to provide the best customer experience for clients through an innovative and comprehensive consulting approach. As part of the APPI Energy team, she delivers professional energy solutions while consistently upholding the highest standards. Residing in Berlin, Maryland, she enjoys spending time with her two sons, family and friends, and loves boating, the beach and traveling.

Fran Brixner

Vice President, Consulting Support

Fran Brixner is the Vice President of Consulting Support for APPI Energy and has been with the company since 2013. When she first joined the APPI family, she was tasked with finding innovative solutions to better support APPI’s Consulting Department. Within her first few years, she successfully established a new department to meet that end – Consulting Support. In 2023, she took the lead as Vice President of Consulting Support, leading her team in collecting and entering data, and maintaining accurate records. Her primary focus is ensuring credibility within each department by providing reliable and accurate information to our internal databases.

Brixner resides near our company headquarters in Maryland with her husband and son. Additionally, she has a stepson who is currently serving in the military. When she is not at work, Brixner enjoys spending time at the beach, or embarking upon adventures with her family.

Tracy McMenamy

Vice President, Client Services

Tracy McMenamy is Vice President of Client Services for APPI Energy. She first joined the firm in 2009. McMenamy leads APPI’s in-house, full-service Client Services Department, ensuring that APPI Energy delivers superior customer service. McMenamy is dedicated to resolving client requests, from assisting with account adjustments, to resolving billing issues and credit errors. Prior to joining APPI Energy, she worked in the nonprofit sector.

Originally from Syracuse, New York, McMenamy lives in Salisbury, Maryland, with her husband and 9 dogs. She has fostered more than 900 dogs since 2013 as a volunteer for Operation Paws for Homes.

Michael Connolly

Vice President of Sales

Michael Connolly is the Vice President of Sales for APPI Energy. He joined the firm in Spring of 2023 with a focus on the day-to-day management of the APPI Energy consulting team. While Mike wears many hats in his role, at a high level he is tasked with driving revenue, setting and meeting sales targets, identifying key markets, staying attuned to evolving trends in the marketplace, and maintaining the company’s overall sales strategy. He brings 20+ years of sales experience, as well as a strong aptitude for developing and cultivating relationships not only within his team, but across other departments as well.

Connolly earned a Bachelor of Arts in Business/Corporate Communications from Bridgewater State University. He lives in New Hampshire with his wife and three boys. Michael is a live theater enthusiast and enjoys saltwater fishing off Cape Cod.

Sarah Morgan

Controller

Sarah Morgan is the Controller for APPI Energy She has been with APPI since March 2018. Morgan oversees financial operations for the company, including budgeting, planning, and investing, as well as implementing internal control policies for all financial activities. In addition to managing financial reporting, accounting, billing, collections, payroll and budget preparation, Morgan oversees employee training programs and identifies training needs.

Morgan graduated from Salisbury University in the Spring of 2007 with a Bachelor of Science Degree with a concentration in Accounting. Additionally, Morgan obtained her Certified Payroll Professional Designation through the American Payroll Association in October 2018, and currently serves on the Strategic Payroll Leadership Task Force for the American Payroll Association. She is also a member of the Society for Human Resource Management.

Morgan resides in Salisbury, MD, with her husband and daughter. She enjoys cooking new recipes, trying new restaurants, swimming, going to the beach, traveling, and attending various sporting events in her spare time.

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